THE STANDARD
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House Philosophy
At Diva CEOs®, we do more than build brands.
We build the women behind them.
Because a brand is as unforgettable as the woman behind it. Â
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Elle Labelle
Founder & CEO, Diva CEOs®
Creator of 6-Figure Diva® & 7-Figure Diva®Â
For over three decades, I've guided women to build brands and businesses that reflect their vision, ambition, and distinction.
Today, that work has evolved into something even deeper.
I help women build brands that become an extension of who they truly are.
Not to help women become someone else.
But to remember who they are.
Because every unforgettable brand begins there.Â
Conviction gives it direction.
Confidence gives it a voice.
Consistency gives it a legacy.
That is the work I do.
That is the standard I protect.
Because when a woman remembers who she is,
the world remembers her too.Â
THE COLLECTIONÂ
Allure
A brand foundation
Allure is a self-paced program designed to help you build a personal brand with clarity, confidence, and intention.
Through the House Methodology, you'll refine how you are seen, elevate your message, and create a presence that commands attention.
Because every iconic brand is built on a strong foundation.
Apply →Signature
A brand elevationÂ
Signature is where your brand evolves from presence into authority.
Through strategic clarity and refined execution, you'll shape a brand that stands apart and attracts clients aligned with your next level.
Because influence grows when your brand becomes unmistakably your signature.Â
Apply →Couture
A brand legacy
Couture is the pinnacle of the House, reserved for visionary women creating their legacy.
This is not just another coaching program.
It is a couture-level transformation for women who think big.
Through private mentorship and refined execution, you'll design a brand that commands authority, attracts premium clients, and reflects the full power of your leadership.
Because true luxury brands are designed.
Apply→
The 6-Figure Diva® Planner
Get Your First Client (or Next)
The 6-Figure Diva® Planner introduces the 7-step framework used inside the House to build a profitable, premium coaching brand.
→ Step 1: Identify Your Ideal Client — Get crystal clear on who you serve so you can attract premium clients who are eager to invest in your coaching.
→ Step 2: Craft Your Offers — Create irresistible, high-value coaching offers that position you as an expert and create predictable, scalable income.
→ Step 3: Get Your Paperwork Ready — Set up your contracts, onboarding forms, and business systems so you can operate like a true CEO.
→ Step 4: Plan Your Marketing — Create a marketing strategy that positions you as the go-to expert and attracts high-end clients.
→ Step 5: Run 1:1 Conversations That Convert — Master sales conversations and confidently enroll premium clients without feeling pushy.
→ Step 6: Sign Your Client — Secure coaching offers, collect payments, and build lasting relationships.
→ Step 7: Onboard Your Client — Deliver a luxury-level onboarding experience that ensures client success, retention, and long-term referrals.Â
Get your first client (or next) — and start building your Diva brand.
Get Your PlannerThe Experience Â
Diva CEOS® is the House—where visionary women transform powerful ideas into iconic brands.
The 6-Figure Diva® Experience unfolds through three distinct levels, guiding you from foundation to authority to legacy.
Inside the Experience
Gain strategic clarity around your brand, offers, and positioning so every decision reflects your long-term vision.Â
Elevate your authority with refined frameworks that position you as the premium choice in your industry.
Create aligned growth through offers, pricing, and business systems that feel intentional, attainable, and sustainable.
Access private mentorship and luxury-level strategies designed to help you lead with confidence, precision, and purpose.Â
It’s time to stop playing small—and step fully into the leader you're meant to become.
Choose the level that matches your ambition.
Allure
Build the foundation of an unforgettable personal brand.
Signature
Refine your positioning and become impossible to ignore.
Couture
Private mentorship for visionary women creating their legacy.
Step into your next level of leadership.
Apply Now →
Privé
An invitation-only advisory room for visionary women designing iconic brands, 6-figure months, and beyond.
Private salons. Iconic locations. Intimate conversations.
Exclusive. Elite. Elle.Â
Request Invitation